ana vazquez · product marketing & digital experience ana vazquez · product marketing & digital experience
Interview · Product Marketing Manager, USA

Ana × Tsuga
Mile One in the US

See everything. Share nothing.
Sell it to both the engineer and the exec.

Ana Vazquez, MBA · Sr. PMM, Contentsquare · Boston

Why me“But first, context.”

Same story. Different telemetry.

Contentsquare · what users do

    Tsuga · what software does

      250+
      sellers enabled
      Contentsquare
      +30%
      pipeline efficiency
      Contentsquare
      $190K+
      ARR from pricing & messaging tests
      Crain Communications
      +35%
      conversion
      Crain Communications
      15%
      PMM capacity freed by my AI agent
      Contentsquare
      What I seeOutside-in · hypotheses to validate

      Four alerts on the US dashboard.

      Today you pick two.

      engineering · finance · security
      Pick-two triangle: engineers want all the data, finance wants a predictable bill, security wants data to stay put. Today buyers get two of three; Tsuga's pitch is all three. ALL THE DATAEngineers PREDICTABLE BILLFinance DATA STAYS PUTSecurity Tsuga

      Telemetry with AI agents

      Illustrative, not real data
      Command of the Message · Tsuga edition“Let's get to the good part.”

      I built the CoM pitch for my products at Contentsquare. Here's my first draft of Tsuga's.

      Why change?Bills outgrow the business. Teams sample away the data they need in incidents.
      Why now?AI agents push telemetry volume and sensitivity up: prompts, code.
      Why Tsuga?Full fidelity, in your cloud, at a flat per-GB price.

      Draft hypotheses to validate on 20 sales calls in my first 30 days. Proof points from Tsuga's public blog, press release and site.

      Enablement

      Content sellers actually use.

      US seller kit · v18 pieces
      Objection handling · click to flip

      Trained, certified, and measured by win rate, not content downloads.

      The Mile One method“Here's what I'd test.”

      Mile One: my first 90 days in the US.

      Day 0Start strong

      20 sales calls. Customer and FDE interviews. Hands-on in the product.

      Day 30Read the signals

      US personas and CoM messaging validated. Win/loss baseline.

      Day 60Adjust the pace

      Pitch, battlecards, objections; team trained. First US campaign with Regional Marketing.

      Day 90Finish with revenue

      First US case studies. TCO calculator live. Review program started.

      What I'll be measured on, and want to be.

      no data yet · baselines set by Day 30
      My questions for you

      Launch is mile one.

      1. Q1Which wins more deals today: cost or security?
      2. Q2Where do you lose, and to whom?
      3. Q3What would make this hire a clear win at 6 months?
      See you next click. linkedin.com/in/anacvazquez My website ↗